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Thursday
Jul 9, 2009
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PDMA Panel Speaker Learning event – Crowne Plaza Lake Oswego Oregon Chapter of the PDMA Announces July 16, 2009 Learning Event “Competitive Analysis for Product Development” The Oregon chapter of the Product Development and Management Association (PDMA) is pleased to announce its July Learning Event; “Competitive Analysis for Product Development”. Every company has competition. What do you know about yours and how do you use it? This panel of experts will focus on the pragmatic side of gathering and using competitive information in support of product development and management. Topics to be addressed include: What types of information should you collect? How can you collect it efficiently? Now that you have it, what do you do with it? Common mistakes companies make in competitive analysis A Q&A session will follow the three presentations allowing the audience to clarify points or share additional thoughts on this important topic. Panelists Roger Courville Steering Committee, Society of Competitive Intelligence Professionals / Oregon Chapter Roger Hicks Adjunct Professor, OHSU/OGI Principal, Roger Hicks Consulting LLC Don Roupe Owner, Advanced Market Concepts Event Details Thursday, July 16th 5:30 – 6:00 pm Networking 6:00 – 7:30 pm Presentations and Q&A Crowne Plaza - Executive Ballroom 14811 Kruse Oaks Drive Lake Oswego, OR 97035 (888) 444-0401 $20 at the door Includes hors d'oeuvres, non-hosted beer and wine The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. The Oregon chapter’s mission is to help local professionals and organizations to identify, develop, and launch more innovative and profitable products and services through cross-industry collaboration, thought leadership, and the sharing of best practices and practical knowledge. |